how to make a cover letter
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When
choosing how to make a cover letter, you need to
think of a few things. Think of what you want to
say and how you want to say it.
Don't just jot down
any old words and let it fly. You need to think it
out very carefully. |
In direct mail advertising,
companies that are smart choose words very carefully. They
set out to speak to their future prospect by appealing to
their emotions.
You want to appeal to your
audience, which is a potential employer.
Use good grammar but also
speak in a way like you were in the room with the person.
This is how to make a cover letter.
| What you want to
do here is, think of what you would say to the
employer and then jot down what you come up with.
Don't worry about
making mistakes, you can edit it later.
Just keep your pen
flowing for now until you have exhausted all your
ideas.
Once you have, it's
time to look over what you have written. Look for
things that stand out.
Things that you
wrote about how you were successful in your last
job. |
One key
here is to remember you are looking for benefits. Look
for things you wrote down that would be a benefit to a
person that would be interviewing you.
Any
employer will want to know what you can do for them. It
may seem like a selfish thought, but after all it's
their money or jobs at stake.
So, how to
make a cover letter for your job search is really about
selling yourself. If you just list out things like, I
did this and I did that, how are you really telling
anyone what you can do for them.
Listen, If
a friend came up to you and said I just made 1 Million
dollars, you would want to know everything about how
they did it wouldn't you? Of course you would.
You friend
would then start to tell you everything they did and how
they did it.
Provide a
potential employer with a road map of your success and
how they will benefit.
Forget all
the things you have heard about using power words.
Power words with no plot are useless.
You want
to tell your story about how you can help someone
achieve more success and how you are going to do it.
Make it a
story or road map someone can follow to how you were and
will be successful.
Use
benefits to tell the story not features. People but on
emotion not logic.
When you
go to buy a car you think of what the car can do for
you. It can keep you cool on hot summer days, with air
conditioning, it can give you freedom if it is fast, it
may be cheap on gas.
Do you see
the benefits here. You are cool not hot, that equals
being comfortable. You are free to do and go where you
want. You also save money.
Telling a story is how to
make a cover letter and showing how you are going to
help the employer.
And, use benefits to
describe to the employer how they see results from you.
It's really easy with some
practice. Just take out a piece of paper and list out
your features about what you can do.
Then think of all the
benefits to your features. Some examples may be you are
a good talker which in turn means you can sell.
In short, it's about
selling yourself to your potential employer. You are
selling yourself here. Stand up and claim the right to
do so.
2003-2008 TRJ
Media/Marketing
Cleveland, Ohio 44138
Email:
info@headhunting-secrets.com
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