Think
about when you went to buy something. Did you look at
all the features and go, YES I want that. Most likely,
it didn�t happen that way.
You
probably spent some time thinking about it and what it
could do for you if you bought it. Employers will be
thinking the same way.
Let�s
say that you went to buy a new Xbox. When you are at
the store reading the box, do you think you read the
features listed on the box and think ok this is great I
want this. It�s possible you did, however what really
sold you was the idea of all the fun you would have with
the new Xbox.
Or,
maybe you were going to give it to your child. In that
case you found yourself thinking of the enjoyment you
would get out of giving it to them and the reaction they
would have.
People
buy on emotion, in other words the benefit they would
receive by giving it to their child. In this case it
would be the enjoyment of giving.
So
remember, tell and show the employer what you can do for
them.
